A recruiter asks what you do.

You answer one way.

A hiring manager reviews your LinkedIn profile.

They see something slightly different.

Someone reads your resume.

They walk away with an entirely different impression.

The market makes a decision before you ever get the chance to explain yours...

One of the most common questions I hear from job seekers and professionals I coach is this: “How do I build a personal brand that people remember for the right reasons?”

Your personal brand is more than a tagline or a polished LinkedIn profile. It’s the overall impression people take away after int...