Most job seekers think standing out means having the perfect resume, perfect answers, or the perfect LinkedIn profile.

And yes — those things matter.

But in later-stage interviews, especially onsite interviews, the real differentiator is often something else entirely:

✅ Memorability.
✅ Emotion...

Want to make your resume and cover letter extra memorable and stand out?

Here’s a way to USE SCIENCE to rise above in your job search.

Seriously.

I’m fascinated by consumer neuroscience and one insight hit hard:

Stories hit differently.

Most resumes and cover letters are full of facts…

📌 job t...

During the 2020 pandemic, I found myself unexpectedly back on the job market — and I was what people politely call a “mature job seeker.” I had years of experience, deep expertise in my field, and a strong professional track record.

And almost immediately, I started hearing the same advice again an...

If you’ve ever walked into an onsite interview with only your resume in hand, you’re not alone. It’s what most candidates do — because it’s what most people think they’re supposed to do.

But here’s the truth:

✅ Showing up prepared is good.
✅ Showing up memorably prepared is what separates you from ...

Over the course of my career, I’ve experienced job loss three different times. I’ve also worked in an organization that went through 13 layoffs in less than three years, and later, as a manager, I was responsible for helping make the difficult decisions that impacted others’ livelihoods. 

Those exp...

LinkedIn isn’t just a place to “have a profile.” It’s a search engine, a credibility platform, and a relationship builder—all rolled into one. If you’re actively looking (or want to be ready when the right opportunity appears), you need a profile that’s easy to find, easy to trust, and easy to say “...